Archive for the ‘For Editors’ Category

With Nicki Minaj screaming at you like that, how could you stop from picking up a copy of BlackBook? For that reason, BlackBook gets my vote for best magazine cover of 2011. It invited a staring contest between me and Ms. Minaj, more so than any other magazine cover last year, so that wins it [...]

Outlook (www.outlookindia.com) When I went to India a few months ago, I wanted to pick up a magazine I couldn’t read — at all. No English. There were a few to choose from, and the one I ended up with was Outlook. Obviously, this is not something I can critique on content. And design-wise, it [...]

National Geographic won big last night at the Ellies, the National Magazine Awards presented by the American Society of Magazine Editors. This is an event I’ve never attended, but it sounds like a lot of fun, especially based on all the hashtag Ellies tweeting I saw going on late into the evening! One magazine that [...]

Magazine covers are a common topic on The Sidebar Review. Luke Hayman of design firm Pentagram told AdWeek what he thought the best covers of last year were at this link. He chose the following: Bloomberg Businessweek Spin Rolling Stone Elle Collections Time Zeit Granta Martha Stewart Living Harper’s Bazaar I thought the Spin cover [...]

I just read a great article called iPadded Profits? that takes to task publishers and consumers alike who don’t know how much they should pay or charge for a digital magazine. He references this post that talks about cost and functionality of digital magazines as common frustrations. One of the commenters pointed out that people [...]

Food Network Magazine recently ran a cover whoopsie of the magazine Tails. Everybody has a mistake every once in a while, but it’s really unfortunate when the lack of a comma on a cover makes it sound like a celebrity cooks her own family and pet. Read the whole article here. I can’t judge too [...]

What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]

I’ve mentioned before how enamored I am of social media. It’s something I’ve been pushing at work for ages but haven’t had a lot of buy-in. Recently, someone has come in who is as excited about it as I am, and she let me go to our company’s biggest event of the year and Tweet [...]

Today was a rough day in the office. Not rough compared to high-pressure environments with screaming bosses and slamming doors, but rough in the sense that we were almost there — and then we just weren’t. We were supposed to send all our files to the printer today. We were pretty close to sending most [...]

In my very short period of time officially reviewing magazines for The Sidebar Review, I’ve noticed how strongly I felt about something and didn’t even realize it. I run across really great editor’s notes in magazines — and then I run across the ones that lack the personality, insight and appeal that editor’s notes should [...]