Every Day With Rachael Ray (www.rachaelraymag.com) Issue reviewed: March 2011 Published in White Plains, N.Y., by The Reader’s Digest Association Inc. Circulation: 1.8 million 142 pages, perfect bound Audience median age: 42.6 median HHI: $71,166 91% women spends an average of 53 minutes reading each issue Editorial If you’re not hungry when you pick up Every [...]
Archive for the ‘Grade: A’ Category
Every Day With Rachael Ray: It Will Tease You Into The Kitchen
Posted: May 8, 2011 in Grade: A, Magazine: Cooking, Magazine: National, ReviewsTags: Batter Up, Cooking, Every Day With Rachael Ray, Gene & Jude's, Liz Vaccariello, Rachael Ray, Ratatouille, Serious Eats
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New York: A Great Resource, Regardless of its Grays
Posted: April 4, 2011 in Grade: A, Magazine: RegionalTags: Lady Gaga, New York
New York (www.nymag.com) Issue reviewed: September 27, 2010, Vol. 43, No. 30 Published in New York, N.Y., by New York Media LLC Circulation: 427,000; 7.4 million unique views per month online 110 pages, saddlestitch Audience median age: 44 median HHI: $94,604 36% professional/managerial, 16% top management at their companies 52% women Editorial The writing is so good [...]
Backpacker: Tone, Info and Design Make Great ‘Best Of’ Issue
Posted: January 30, 2011 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Active Interest Media, Backpacker, Best Of, Google Books, Jonathan Dorn, Special Issue
Backpacker (www.backpacker.com) Issue reviewed: November 2010 Published in Boulder, Colo., by Active Interest Media Circulation: 340,000 104 pages, perfect bound Audience median HHI: $73,476 median age: 39.6 66% male hikers, campers, outdoorsy folks Editorial The tone of Backpacker is snarky — and really fun to read! Interspersed with trail information, gear reviews and hiking how-tos are [...]
Cincinnati: Great Color in Design and Content
Posted: November 27, 2010 in Grade: A, Magazine: Lifestyle, Magazine: RegionalTags: Apryl Reign, Cincinnati, Cincinnati Cyclones, Cincinnati Magazine, Dr. Know, Holy Cross Church, Jay Stowe, Justin Bieber, Tony's
Cincinnati (www.cincinnatimagazine.com) Issue reviewed: October 2010 Published in Cincinnati, Ohio, by Cincinnati Magazine/Emmis Publishing LP Circulation: 261,480 cumulative readership 220 pages, perfect bound Audience average HHI: $219,000 32.8% are millionaires 72.5% married average age: 54.7 60% female Editorial The editorial content of Cincinnati Magazine is a human-interest-lover’s delight. Starting off with a personal look at [...]
Yoga Journal: For True Yogis, Not Just Posers
Posted: November 27, 2010 in Grade: A, Magazine: Health and Fitness, Magazine: Lifestyle, Magazine: NationalTags: Kaitlin Quistgaard, Yoga Journal
Yoga Journal (www.yogajournal.com) Issue reviewed: November 2010, Issue 233 Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media Circulation: 350,000 120 pages, perfect bound Audience average HHI: $84,120 yoga practitioners Editorial Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who [...]
Sailing World: Perfect, Especially If You Own 3.2 Boats
Posted: October 18, 2010 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Bonnier Corp, Dave Reed, Sailing World
Sailing World (www.sailingworld.com) Issue reviewed: October 2010 Published in Middletown, R.I., by Bonnier Corp. Circulation: 40,000 Audience experienced sailors, with about 25 years under their belt average HHI: $282,000 own 3.2 boats, on average 93% male average age: 54 Overall Editorial Sailing World is an easy read, and although it’s geared toward super-experienced, rich sailors, [...]
Time Out Chicago: Irreverent, Cool and Educational
Posted: October 2, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Baltimore Magazine, Frank Sennett, Time Out Chicago
Time Out Chicago (www.timeoutchicago.com) Issue reviewed: September 9-15, 2010, Issue 289 Published in Chicago, Ill., by Time Out Chicago Partners LLP Circulation: 51,699 Audience median age: 33 average HHI: $95,400 70% are single 60% are female goes out three or more times per week Overall Editorial Time Out Chicago calls itself an “irreverent, intelligent, insightful [...]
Baltimore: Beer, Steaks and Andy Warhol Make This a Standout Local Magazine
Posted: September 29, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Andy Warhol, Baltimore, Commentary, Evan Serpick, Max Weiss, Steve Geppi
Baltimore (www.baltimoremagazine.net) Issue reviewed: October 2010, Vol. 103, Issue 9 Published in Baltimore, Md., by Rosebud Entertainment LLC Circulation: about 51,200 Audience average age: 54 average HHI: $165,000 63% female Baltimore residents educated, affluent professionals Overall Editorial Baltimore Magazine calls itself America’s first city magazine, established in 1907. An honorable distinction, I must say. Where [...]
Commentary: Candy for Smart, Influential People
Posted: September 26, 2010 in Grade: A, Magazine: National, Magazine: News, ReviewsTags: Commentary, John Podhoretz
Commentary (www.commentarymagazine.com) Issue reviewed: October 2010, Vol. 130, Issue 3 Published in New York, N.Y., by Commentary Inc. Circulation: 25,000 Audience thinkers/intellectuals highly educated and influential people activists Overall Editorial Commentary is made up of multiple long, thoughtful essays on current political and social issues. It is candy for people who really like news, philosophy and [...]
Sunset: It Will Make You Fall In Love With The West
Posted: September 25, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Bill Lane, Emily McMackin, Katie Tamony, MagaScene, Southern Living, Sunset
Sunset (www.sunset.com) Issue reviewed: October 2010 Published in Menlo Park, Calif., by Sunset Publishing Corp. Circulation: 1,138,913 Audience average HHI: $91,829 Western U.S. residents outdoorsy, healthy and wealthy Overall Editorial I had never looked inside Sunset before, so everything about its innards was new to me. It has a really interesting history, worth checking out [...]
