Archive for the ‘Grade: A’ Category

Cook’s Illustrated (www.cooksillustrated.com) Issue reviewed: July/August 2010, Number 105 Published in Brookline, Mass., by Boston Common Press Limited Partnership Circulation: 1.2 million; paid subscribers for website: 300,000 Audience experienced cooks and chefs Overall Editorial In this magazine, cooking is an event. The stories are told in a step-by-step manner with imagery and drama that one [...]

Everyday Food (www.marthastewart.com/everyday) Issue reviewed: September 2010, Issue 75 Published in New York, N.Y., by Martha Stewart Living Omnimedia Inc. Circulation and pass-alongs: 4.5 million Audience 75% women HHI: $56K average age: 44 80% are principal shoppers in household Overall Editorial Editorial is minimal in this magazine. Everyday Food is all about recipes and trying [...]

Florida Trend (www.floridatrend.com) Issue reviewed: August 2010, Vol. 53, No. 5 Published in St. Petersburg, Fla., by Trend Magazines Inc. Circulation: 150,000; Monthly website hits: 80,000 Average issue reading time: 72 minutes Audience professionals and executives in Florida HHI: $295K; half are millionaires average age: 54 travel and dine out 1.5 times per month Overall [...]