Archive for the ‘Grade: B’ Category

Filmfare (www.filmfare.com) Issue reviewed: Jan. 5, 2011 Published in Mumbai, India, by Worldwide Media Ltd. Circulation: 142,000; Readership: 1.9 million 148 pages, perfect bound Audience mostly students 42% have an annual HHI of more than $120,000 Rupees (equivalent to about $2,700) 50% ages 20 to 34 63% male Editorial Heard of Bollywood? It’s as dear [...]

Fortune (http://money.cnn.com/magazines/fortune/) Issue reviewed: September 27, 2010, Vol. 162, No. 5 Published in New York, N.Y., by Time Inc. Circulation: 830,000 142 pages, perfect-bound Audience median age: 46 median HHI: $108,440 57% male top managers and executives Editorial Fortune is blessed with good writers and good story concepts. The writing is satisfying and the sidebars [...]

Family Circle (www.familycircle.com) Issue reviewed: Oct. 1, 2010 Published in New York, N.Y., by Meredith Corp. Circulation: 3.8 million 132 pages, perfect bound Audience median HHI: $52,516 median age: 50.5 100% female moms, especially of teens and tweens 58.9% married Editorial Family Circle hits on multiple levels of interest for moms: health, beauty, parenting, cooking, celebrities and style. [...]

Golf World (www.golfworld.com) Issue reviewed: Oct. 4, 2010, Vol. 64, No. 11 Published in Wilton, Conn., by Golf Digest Publications/Advance Magazine Publishers Inc. Circulation: 225,000 48 pages, saddle-stitch binding printed 38 times per year Audience average income: $241,860 average age: 46 mostly male (86%) Editorial The editorial staff at Golf World does a great job [...]

The Week (www.theweek.com) Issue reviewed: September 17, 2010, Vol. 10, Issue 481 Published in New York, N.Y., by The Week Publications Inc. Circulation: 517,000; 1 million unique views per month online Audience average age: 51 average HHI: $251,800 30% are top management at their companies busy executives and thought leaders Overall Editorial The Week is [...]

Healthy Living (www.lakehealthyliving.com) Issue reviewed: August 2010, Vol. 3, Issue 8 Published in Leesburg, Fla., by Akers Media Group Circulation: less than 20,000 Audience residents of Lake County, Fla. people interested in overall health or fitness Overall Editorial Healthy Living intrigued me because it won best overall magazine (consumer, circ <20K) at the recent Florida Magazine [...]

Giggle (www.gigglemag.com) Issue reviewed: August/September 2010, Vol. 2, Issue 4 Published in Gainesville, Fla., by Irving Publications Circulation and pass-alongs: 30,000 Audience women ages 25 to 45 residents of Alachua County, Fla. HHI: $50K parents of children under the age of 12 principal shoppers in household Overall Editorial The tone of the editorial in Giggle [...]