Archive for the ‘magazines’ Category

Cover Design: What Makes a Winning Magazine Cover

Posted: March 8, 2011 in Articles, For Editors, magazines, publishing, Redesigns
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What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]

How Social Media Works for Magazines

Posted: February 27, 2011 in Articles, For Editors, magazines, publishing, Social Media
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I’ve mentioned before how enamored I am of social media. It’s something I’ve been pushing at work for ages but haven’t had a lot of buy-in. Recently, someone has come in who is as excited about it as I am, and she let me go to our company’s biggest event of the year and Tweet [...]

Community: Social Media and Print Media Make a Great Marriage

Posted: February 12, 2011 in Articles, magazines, publishing, Social Media
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Today, I was fortunate enough to get to attend the Social Media Club Conference in Orlando. I have really developed an obsession over social media over the last few months — I’ve been interested in it since I first started learning about it and experimenting with it five years ago. But now I see the [...]

5 Things That Make The Daily for iPad Rock

Posted: February 6, 2011 in Articles, magazines, publishing
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As someone who has been watching the publishing world try to figure out how to take advantage of the digital revolution, I couldn’t wait to see the much anticipated The Daily for iPad. I wondered if I would care more about it than I do the magazines on Zinio. Because here’s my deal with the [...]