How do you know you’ve “made it”? When someone who calls himself D. Eadward Tree (or, Mr. Tree formally) gives you notice and mentions you in his blog on Publishing Executive Magazine’s website. (OK, maybe SOME of you have your sights set higher, but I’ve always been a practical girl.) My day has come, and [...]
Archive for the ‘publishing’ Category
Cover Design: What Makes a Winning Magazine Cover
Posted: March 8, 2011 in Articles, For Editors, magazines, publishing, RedesignsTags: Design, Folio, GOOD, Inc., Magazine, Magazine covers, Zach Frechette
What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]
5 Things That Make The Daily for iPad Rock
Posted: February 6, 2011 in Articles, magazines, publishingTags: Apple, Facebook, Flipboard, Graphic design, iPad, Magazine, Rupert Murdoch, Super Bowl, The Daily, Twitter, Zinio
As someone who has been watching the publishing world try to figure out how to take advantage of the digital revolution, I couldn’t wait to see the much anticipated The Daily for iPad. I wondered if I would care more about it than I do the magazines on Zinio. Because here’s my deal with the [...]
