I don’t like to see people get fired. Especially when I feel attached to them. When Michael Bloomberg took over BusinessWeek, I swore it off. I had gotten BusinessWeek free for three years as part of my Executive MBA program. I loved it. I would spend a couple of hours every week reading it, fantasizing [...]
Archive for the ‘Redesigns’ Category
Bloomberg Businessweek: The invigoration of a staple
Posted: April 17, 2011 in Articles, Magazine: Business, RedesignsTags: App Store, Bloomberg Businessweek, BloombergBusinessweek, BusinessWeek, digital publication, Executive MBA, iPad, Jonathan Ive, layoffs, Magazine, Michael Bloomberg, Publishing, Redesign
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Cover Design: What Makes a Winning Magazine Cover
Posted: March 8, 2011 in Articles, For Editors, magazines, publishing, RedesignsTags: Design, Folio, GOOD, Inc., Magazine, Magazine covers, Zach Frechette
What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]
Flight Training Redesign: Necessary Updates To A Very Old Look
Posted: October 10, 2010 in Magazine: Lifestyle, Magazine: National, RedesignsTags: Association Magazine, Craig Fuller, Flight Training, Redesign
Flight Training is an association magazine that I had not heard of before my new blogging friend, flyinggma, recommended it for a redesign review. Here are a few of her comments about it: “I’ve tried to read the new magazine but it just doesn’t hold my attention.” “In the old format the regular contributor pages [...]
Redbook Redesign: New Content, And A Few Design Tweaks
Posted: October 9, 2010 in Magazine: Lifestyle, Magazine: Women's, Redesigns, ReviewsTags: Jezebel, Jill Herzig, Julianna Margulies, Lauren Graham, MagaScene, MediaWeek, Redbook, Redesign
Excerpt from Jill Herzig’s editor’s note, October 2010 issue of Redbook: “Have you ever arrived home after making what you think is a major beauty change … only to have your husband look straight at you, open a beer, and notice nothing? In this way, husbands and magazine readers can be similar. … We editors [...]
