Outlook (www.outlookindia.com) When I went to India a few months ago, I wanted to pick up a magazine I couldn’t read — at all. No English. There were a few to choose from, and the one I ended up with was Outlook. Obviously, this is not something I can critique on content. And design-wise, it [...]
Archive for the ‘Reviews’ Category
Every Day With Rachael Ray: It Will Tease You Into The Kitchen
Posted: May 8, 2011 in Grade: A, Magazine: Cooking, Magazine: National, ReviewsTags: Batter Up, Cooking, Every Day With Rachael Ray, Gene & Jude's, Liz Vaccariello, Rachael Ray, Ratatouille, Serious Eats
Every Day With Rachael Ray (www.rachaelraymag.com) Issue reviewed: March 2011 Published in White Plains, N.Y., by The Reader’s Digest Association Inc. Circulation: 1.8 million 142 pages, perfect bound Audience median age: 42.6 median HHI: $71,166 91% women spends an average of 53 minutes reading each issue Editorial If you’re not hungry when you pick up Every [...]
Filmfare: India’s celebrity magazine is much like those in American genre
Posted: April 20, 2011 in Grade: B, Magazine: Celebrity, Magazine: International, ReviewsTags: Bollywood, Filmfare, Hrithik Roshan, Jennifer Aniston, Kulraj Randhawa, Mumbai, Ronit Roy, Shruti Haasan, Utsav Gandhi, Worldwide Media Ltd.
Filmfare (www.filmfare.com) Issue reviewed: Jan. 5, 2011 Published in Mumbai, India, by Worldwide Media Ltd. Circulation: 142,000; Readership: 1.9 million 148 pages, perfect bound Audience mostly students 42% have an annual HHI of more than $120,000 Rupees (equivalent to about $2,700) 50% ages 20 to 34 63% male Editorial Heard of Bollywood? It’s as dear [...]
Bloomberg Businessweek: The invigoration of a staple
Posted: April 17, 2011 in Articles, Magazine: Business, RedesignsTags: App Store, Bloomberg Businessweek, BloombergBusinessweek, BusinessWeek, digital publication, Executive MBA, iPad, Jonathan Ive, layoffs, Magazine, Michael Bloomberg, Publishing, Redesign
I don’t like to see people get fired. Especially when I feel attached to them. When Michael Bloomberg took over BusinessWeek, I swore it off. I had gotten BusinessWeek free for three years as part of my Executive MBA program. I loved it. I would spend a couple of hours every week reading it, fantasizing [...]
New York: A Great Resource, Regardless of its Grays
Posted: April 4, 2011 in Grade: A, Magazine: RegionalTags: Lady Gaga, New York
New York (www.nymag.com) Issue reviewed: September 27, 2010, Vol. 43, No. 30 Published in New York, N.Y., by New York Media LLC Circulation: 427,000; 7.4 million unique views per month online 110 pages, saddlestitch Audience median age: 44 median HHI: $94,604 36% professional/managerial, 16% top management at their companies 52% women Editorial The writing is so good [...]
Family Circle: Good Choice for Busy Moms
Posted: January 30, 2011 in Grade: B, Magazine: Family/Parenting, Magazine: National, Magazine: Women's, ReviewsTags: Family Circle, Jonas Brothers, Justin Bieber, Meredith Corp., Momster
Family Circle (www.familycircle.com) Issue reviewed: Oct. 1, 2010 Published in New York, N.Y., by Meredith Corp. Circulation: 3.8 million 132 pages, perfect bound Audience median HHI: $52,516 median age: 50.5 100% female moms, especially of teens and tweens 58.9% married Editorial Family Circle hits on multiple levels of interest for moms: health, beauty, parenting, cooking, celebrities and style. [...]
Backpacker: Tone, Info and Design Make Great ‘Best Of’ Issue
Posted: January 30, 2011 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Active Interest Media, Backpacker, Best Of, Google Books, Jonathan Dorn, Special Issue
Backpacker (www.backpacker.com) Issue reviewed: November 2010 Published in Boulder, Colo., by Active Interest Media Circulation: 340,000 104 pages, perfect bound Audience median HHI: $73,476 median age: 39.6 66% male hikers, campers, outdoorsy folks Editorial The tone of Backpacker is snarky — and really fun to read! Interspersed with trail information, gear reviews and hiking how-tos are [...]
Cincinnati: Great Color in Design and Content
Posted: November 27, 2010 in Grade: A, Magazine: Lifestyle, Magazine: RegionalTags: Apryl Reign, Cincinnati, Cincinnati Cyclones, Cincinnati Magazine, Dr. Know, Holy Cross Church, Jay Stowe, Justin Bieber, Tony's
Cincinnati (www.cincinnatimagazine.com) Issue reviewed: October 2010 Published in Cincinnati, Ohio, by Cincinnati Magazine/Emmis Publishing LP Circulation: 261,480 cumulative readership 220 pages, perfect bound Audience average HHI: $219,000 32.8% are millionaires 72.5% married average age: 54.7 60% female Editorial The editorial content of Cincinnati Magazine is a human-interest-lover’s delight. Starting off with a personal look at [...]
Golf World: Writing Makes This a Good Read, Even for Non-Golfers
Posted: November 27, 2010 in Grade: B, Magazine: National, Magazine: Recreation, Magazine: SportsTags: Bill Fields, Geoff Shackelford, George H.W. Bush, Golf World, Tiger Woods, World Golf Hall of Fame
Golf World (www.golfworld.com) Issue reviewed: Oct. 4, 2010, Vol. 64, No. 11 Published in Wilton, Conn., by Golf Digest Publications/Advance Magazine Publishers Inc. Circulation: 225,000 48 pages, saddle-stitch binding printed 38 times per year Audience average income: $241,860 average age: 46 mostly male (86%) Editorial The editorial staff at Golf World does a great job [...]
