Archive for the ‘Magazine: Business’ Category

Bloomberg Businessweek: The invigoration of a staple

Posted: April 17, 2011 in Articles, Magazine: Business, Redesigns
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I don’t like to see people get fired. Especially when I feel attached to them. When Michael Bloomberg took over BusinessWeek, I swore it off. I had gotten BusinessWeek free for three years as part of my Executive MBA program. I loved it. I would spend a couple of hours every week reading it, fantasizing [...]

Fortune: Good Magazine in a Market of Strong Competitors

Posted: February 6, 2011 in Grade: B, Magazine: Business, Magazine: National, Reviews
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Fortune (http://money.cnn.com/magazines/fortune/) Issue reviewed: September 27, 2010, Vol. 162, No. 5 Published in New York, N.Y., by Time Inc. Circulation: 830,000 142 pages, perfect-bound Audience median age: 46 median HHI: $108,440 57% male top managers and executives Editorial Fortune is blessed with good writers and good story concepts. The writing is satisfying and the sidebars [...]

Forbes Redesign: More White Space Adds Sophistication

Posted: October 10, 2010 in Magazine: Business, Magazine: Lifestyle, Magazine: National, Redesigns
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Forbes recently unveiled a redesign, one that its leader called a “re-architecture” of the magazine and the website. One of the main changes Forbes points out is the addition of reader commentary in the margins of stories in order to add more voices to the magazine. What struck me the most of the new design [...]

Florida Trend: Gratifying Blend of Life, Leisure and Business

Posted: August 16, 2010 in Grade: A, Magazine: Business, Magazine: Regional, Reviews
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Florida Trend (www.floridatrend.com) Issue reviewed: August 2010, Vol. 53, No. 5 Published in St. Petersburg, Fla., by Trend Magazines Inc. Circulation: 150,000; Monthly website hits: 80,000 Average issue reading time: 72 minutes Audience professionals and executives in Florida HHI: $295K; half are millionaires average age: 54 travel and dine out 1.5 times per month Overall [...]