Archive for the ‘Magazine: Cooking’ Category

Every Day With Rachael Ray (www.rachaelraymag.com) Issue reviewed: March 2011 Published in White Plains, N.Y., by The Reader’s Digest Association Inc. Circulation: 1.8 million 142 pages, perfect bound Audience median age: 42.6 median HHI: $71,166 91% women spends an average of 53 minutes reading each issue Editorial If you’re not hungry when you pick up Every [...]

Cook’s Illustrated (www.cooksillustrated.com) Issue reviewed: July/August 2010, Number 105 Published in Brookline, Mass., by Boston Common Press Limited Partnership Circulation: 1.2 million; paid subscribers for website: 300,000 Audience experienced cooks and chefs Overall Editorial In this magazine, cooking is an event. The stories are told in a step-by-step manner with imagery and drama that one [...]

Everyday Food (www.marthastewart.com/everyday) Issue reviewed: September 2010, Issue 75 Published in New York, N.Y., by Martha Stewart Living Omnimedia Inc. Circulation and pass-alongs: 4.5 million Audience 75% women HHI: $56K average age: 44 80% are principal shoppers in household Overall Editorial Editorial is minimal in this magazine. Everyday Food is all about recipes and trying [...]