Archive for the ‘Magazine: Lifestyle’ Category

Cincinnati (www.cincinnatimagazine.com) Issue reviewed: October 2010 Published in Cincinnati, Ohio, by Cincinnati Magazine/Emmis Publishing LP Circulation: 261,480 cumulative readership 220 pages, perfect bound Audience average HHI: $219,000 32.8% are millionaires 72.5% married average age: 54.7 60% female Editorial The editorial content of Cincinnati Magazine is a human-interest-lover’s delight. Starting off with a personal look at [...]

Yoga Journal (www.yogajournal.com) Issue reviewed: November 2010, Issue 233 Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media Circulation: 350,000 120 pages, perfect bound Audience average HHI: $84,120 yoga practitioners Editorial Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who [...]

Forbes recently unveiled a redesign, one that its leader called a “re-architecture” of the magazine and the website. One of the main changes Forbes points out is the addition of reader commentary in the margins of stories in order to add more voices to the magazine. What struck me the most of the new design [...]

Flight Training is an association magazine that I had not heard of before my new blogging friend, flyinggma, recommended it for a redesign review. Here are a few of her comments about it: “I’ve tried to read the new magazine but it just doesn’t hold my attention.” “In the old format the regular contributor pages [...]

Excerpt from Jill Herzig’s editor’s note, October 2010 issue of Redbook: “Have you ever arrived home after making what you think is a major beauty change … only to have your husband look straight at you, open a beer, and notice nothing? In this way, husbands and magazine readers can be similar. … We editors [...]

Time Out Chicago (www.timeoutchicago.com) Issue reviewed: September 9-15, 2010, Issue 289 Published in Chicago, Ill., by Time Out Chicago Partners LLP Circulation: 51,699 Audience median age: 33 average HHI: $95,400 70% are single 60% are female goes out three or more times per week Overall Editorial Time Out Chicago calls itself an “irreverent, intelligent, insightful [...]

Baltimore (www.baltimoremagazine.net) Issue reviewed: October 2010, Vol. 103, Issue 9 Published in Baltimore, Md., by Rosebud Entertainment LLC Circulation: about 51,200 Audience average age: 54 average HHI: $165,000 63% female Baltimore residents educated, affluent professionals Overall Editorial Baltimore Magazine calls itself America’s first city magazine, established in 1907. An honorable distinction, I must say. Where [...]

Sunset (www.sunset.com) Issue reviewed: October 2010 Published in Menlo Park, Calif., by Sunset Publishing Corp. Circulation: 1,138,913 Audience average HHI: $91,829 Western U.S. residents outdoorsy, healthy and wealthy Overall Editorial I had never looked inside Sunset before, so everything about its innards was new to me. It has a really interesting history, worth checking out [...]