Every Day With Rachael Ray (www.rachaelraymag.com) Issue reviewed: March 2011 Published in White Plains, N.Y., by The Reader’s Digest Association Inc. Circulation: 1.8 million 142 pages, perfect bound Audience median age: 42.6 median HHI: $71,166 91% women spends an average of 53 minutes reading each issue Editorial If you’re not hungry when you pick up Every [...]
Archive for the ‘Magazine: National’ Category
Every Day With Rachael Ray: It Will Tease You Into The Kitchen
Posted: May 8, 2011 in Grade: A, Magazine: Cooking, Magazine: National, ReviewsTags: Batter Up, Cooking, Every Day With Rachael Ray, Gene & Jude's, Liz Vaccariello, Rachael Ray, Ratatouille, Serious Eats
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Family Circle: Good Choice for Busy Moms
Posted: January 30, 2011 in Grade: B, Magazine: Family/Parenting, Magazine: National, Magazine: Women's, ReviewsTags: Family Circle, Jonas Brothers, Justin Bieber, Meredith Corp., Momster
Family Circle (www.familycircle.com) Issue reviewed: Oct. 1, 2010 Published in New York, N.Y., by Meredith Corp. Circulation: 3.8 million 132 pages, perfect bound Audience median HHI: $52,516 median age: 50.5 100% female moms, especially of teens and tweens 58.9% married Editorial Family Circle hits on multiple levels of interest for moms: health, beauty, parenting, cooking, celebrities and style. [...]
Backpacker: Tone, Info and Design Make Great ‘Best Of’ Issue
Posted: January 30, 2011 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Active Interest Media, Backpacker, Best Of, Google Books, Jonathan Dorn, Special Issue
Backpacker (www.backpacker.com) Issue reviewed: November 2010 Published in Boulder, Colo., by Active Interest Media Circulation: 340,000 104 pages, perfect bound Audience median HHI: $73,476 median age: 39.6 66% male hikers, campers, outdoorsy folks Editorial The tone of Backpacker is snarky — and really fun to read! Interspersed with trail information, gear reviews and hiking how-tos are [...]
Golf World: Writing Makes This a Good Read, Even for Non-Golfers
Posted: November 27, 2010 in Grade: B, Magazine: National, Magazine: Recreation, Magazine: SportsTags: Bill Fields, Geoff Shackelford, George H.W. Bush, Golf World, Tiger Woods, World Golf Hall of Fame
Golf World (www.golfworld.com) Issue reviewed: Oct. 4, 2010, Vol. 64, No. 11 Published in Wilton, Conn., by Golf Digest Publications/Advance Magazine Publishers Inc. Circulation: 225,000 48 pages, saddle-stitch binding printed 38 times per year Audience average income: $241,860 average age: 46 mostly male (86%) Editorial The editorial staff at Golf World does a great job [...]
Yoga Journal: For True Yogis, Not Just Posers
Posted: November 27, 2010 in Grade: A, Magazine: Health and Fitness, Magazine: Lifestyle, Magazine: NationalTags: Kaitlin Quistgaard, Yoga Journal
Yoga Journal (www.yogajournal.com) Issue reviewed: November 2010, Issue 233 Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media Circulation: 350,000 120 pages, perfect bound Audience average HHI: $84,120 yoga practitioners Editorial Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who [...]
Sailing World: Perfect, Especially If You Own 3.2 Boats
Posted: October 18, 2010 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Bonnier Corp, Dave Reed, Sailing World
Sailing World (www.sailingworld.com) Issue reviewed: October 2010 Published in Middletown, R.I., by Bonnier Corp. Circulation: 40,000 Audience experienced sailors, with about 25 years under their belt average HHI: $282,000 own 3.2 boats, on average 93% male average age: 54 Overall Editorial Sailing World is an easy read, and although it’s geared toward super-experienced, rich sailors, [...]
Flight Training Redesign: Necessary Updates To A Very Old Look
Posted: October 10, 2010 in Magazine: Lifestyle, Magazine: National, RedesignsTags: Association Magazine, Craig Fuller, Flight Training, Redesign
Flight Training is an association magazine that I had not heard of before my new blogging friend, flyinggma, recommended it for a redesign review. Here are a few of her comments about it: “I’ve tried to read the new magazine but it just doesn’t hold my attention.” “In the old format the regular contributor pages [...]
Commentary: Candy for Smart, Influential People
Posted: September 26, 2010 in Grade: A, Magazine: National, Magazine: News, ReviewsTags: Commentary, John Podhoretz
Commentary (www.commentarymagazine.com) Issue reviewed: October 2010, Vol. 130, Issue 3 Published in New York, N.Y., by Commentary Inc. Circulation: 25,000 Audience thinkers/intellectuals highly educated and influential people activists Overall Editorial Commentary is made up of multiple long, thoughtful essays on current political and social issues. It is candy for people who really like news, philosophy and [...]
