Backpacker (www.backpacker.com) Issue reviewed: November 2010 Published in Boulder, Colo., by Active Interest Media Circulation: 340,000 104 pages, perfect bound Audience median HHI: $73,476 median age: 39.6 66% male hikers, campers, outdoorsy folks Editorial The tone of Backpacker is snarky — and really fun to read! Interspersed with trail information, gear reviews and hiking how-tos are [...]
Archive for the ‘Magazine: Recreation’ Category
Backpacker: Tone, Info and Design Make Great ‘Best Of’ Issue
Posted: January 30, 2011 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Active Interest Media, Backpacker, Best Of, Google Books, Jonathan Dorn, Special Issue
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Golf World: Writing Makes This a Good Read, Even for Non-Golfers
Posted: November 27, 2010 in Grade: B, Magazine: National, Magazine: Recreation, Magazine: SportsTags: Bill Fields, Geoff Shackelford, George H.W. Bush, Golf World, Tiger Woods, World Golf Hall of Fame
Golf World (www.golfworld.com) Issue reviewed: Oct. 4, 2010, Vol. 64, No. 11 Published in Wilton, Conn., by Golf Digest Publications/Advance Magazine Publishers Inc. Circulation: 225,000 48 pages, saddle-stitch binding printed 38 times per year Audience average income: $241,860 average age: 46 mostly male (86%) Editorial The editorial staff at Golf World does a great job [...]
Sailing World: Perfect, Especially If You Own 3.2 Boats
Posted: October 18, 2010 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Bonnier Corp, Dave Reed, Sailing World
Sailing World (www.sailingworld.com) Issue reviewed: October 2010 Published in Middletown, R.I., by Bonnier Corp. Circulation: 40,000 Audience experienced sailors, with about 25 years under their belt average HHI: $282,000 own 3.2 boats, on average 93% male average age: 54 Overall Editorial Sailing World is an easy read, and although it’s geared toward super-experienced, rich sailors, [...]
