Archive for the ‘Magazine: Regional’ Category

New York (www.nymag.com) Issue reviewed: September 27, 2010, Vol. 43, No. 30 Published in New York, N.Y., by New York Media LLC Circulation: 427,000; 7.4 million unique views per month online 110 pages, saddlestitch Audience median age: 44 median HHI: $94,604 36% professional/managerial, 16% top management at their companies 52% women Editorial The writing is so good [...]

Cincinnati (www.cincinnatimagazine.com) Issue reviewed: October 2010 Published in Cincinnati, Ohio, by Cincinnati Magazine/Emmis Publishing LP Circulation: 261,480 cumulative readership 220 pages, perfect bound Audience average HHI: $219,000 32.8% are millionaires 72.5% married average age: 54.7 60% female Editorial The editorial content of Cincinnati Magazine is a human-interest-lover’s delight. Starting off with a personal look at [...]

Time Out Chicago (www.timeoutchicago.com) Issue reviewed: September 9-15, 2010, Issue 289 Published in Chicago, Ill., by Time Out Chicago Partners LLP Circulation: 51,699 Audience median age: 33 average HHI: $95,400 70% are single 60% are female goes out three or more times per week Overall Editorial Time Out Chicago calls itself an “irreverent, intelligent, insightful [...]

Baltimore (www.baltimoremagazine.net) Issue reviewed: October 2010, Vol. 103, Issue 9 Published in Baltimore, Md., by Rosebud Entertainment LLC Circulation: about 51,200 Audience average age: 54 average HHI: $165,000 63% female Baltimore residents educated, affluent professionals Overall Editorial Baltimore Magazine calls itself America’s first city magazine, established in 1907. An honorable distinction, I must say. Where [...]

Sunset (www.sunset.com) Issue reviewed: October 2010 Published in Menlo Park, Calif., by Sunset Publishing Corp. Circulation: 1,138,913 Audience average HHI: $91,829 Western U.S. residents outdoorsy, healthy and wealthy Overall Editorial I had never looked inside Sunset before, so everything about its innards was new to me. It has a really interesting history, worth checking out [...]

Healthy Living (www.lakehealthyliving.com) Issue reviewed: August 2010, Vol. 3, Issue 8 Published in Leesburg, Fla., by Akers Media Group Circulation: less than 20,000 Audience residents of Lake County, Fla. people interested in overall health or fitness Overall Editorial Healthy Living intrigued me because it won best overall magazine (consumer, circ <20K) at the recent Florida Magazine [...]

Giggle (www.gigglemag.com) Issue reviewed: August/September 2010, Vol. 2, Issue 4 Published in Gainesville, Fla., by Irving Publications Circulation and pass-alongs: 30,000 Audience women ages 25 to 45 residents of Alachua County, Fla. HHI: $50K parents of children under the age of 12 principal shoppers in household Overall Editorial The tone of the editorial in Giggle [...]

Florida Trend (www.floridatrend.com) Issue reviewed: August 2010, Vol. 53, No. 5 Published in St. Petersburg, Fla., by Trend Magazines Inc. Circulation: 150,000; Monthly website hits: 80,000 Average issue reading time: 72 minutes Audience professionals and executives in Florida HHI: $295K; half are millionaires average age: 54 travel and dine out 1.5 times per month Overall [...]