Yoga Journal (www.yogajournal.com) Issue reviewed: November 2010, Issue 233 Published in San Francisco, Calif., by Cruz Bay Publishing Inc./Active Interest Media Circulation: 350,000 120 pages, perfect bound Audience average HHI: $84,120 yoga practitioners Editorial Yoga Journal gives the appearance of being very basic material that anyone who has taken a single yoga class, or who [...]
Archive for the ‘Reviews’ Category
Yoga Journal: For True Yogis, Not Just Posers
Posted: November 27, 2010 in Grade: A, Magazine: Health and Fitness, Magazine: Lifestyle, Magazine: NationalTags: Kaitlin Quistgaard, Yoga Journal
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Sailing World: Perfect, Especially If You Own 3.2 Boats
Posted: October 18, 2010 in Grade: A, Magazine: National, Magazine: Recreation, ReviewsTags: Bonnier Corp, Dave Reed, Sailing World
Sailing World (www.sailingworld.com) Issue reviewed: October 2010 Published in Middletown, R.I., by Bonnier Corp. Circulation: 40,000 Audience experienced sailors, with about 25 years under their belt average HHI: $282,000 own 3.2 boats, on average 93% male average age: 54 Overall Editorial Sailing World is an easy read, and although it’s geared toward super-experienced, rich sailors, [...]
Flight Training Redesign: Necessary Updates To A Very Old Look
Posted: October 10, 2010 in Magazine: Lifestyle, Magazine: National, RedesignsTags: Association Magazine, Craig Fuller, Flight Training, Redesign
Flight Training is an association magazine that I had not heard of before my new blogging friend, flyinggma, recommended it for a redesign review. Here are a few of her comments about it: “I’ve tried to read the new magazine but it just doesn’t hold my attention.” “In the old format the regular contributor pages [...]
Redbook Redesign: New Content, And A Few Design Tweaks
Posted: October 9, 2010 in Magazine: Lifestyle, Magazine: Women's, Redesigns, ReviewsTags: Jezebel, Jill Herzig, Julianna Margulies, Lauren Graham, MagaScene, MediaWeek, Redbook, Redesign
Excerpt from Jill Herzig’s editor’s note, October 2010 issue of Redbook: “Have you ever arrived home after making what you think is a major beauty change … only to have your husband look straight at you, open a beer, and notice nothing? In this way, husbands and magazine readers can be similar. … We editors [...]
Time Out Chicago: Irreverent, Cool and Educational
Posted: October 2, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Baltimore Magazine, Frank Sennett, Time Out Chicago
Time Out Chicago (www.timeoutchicago.com) Issue reviewed: September 9-15, 2010, Issue 289 Published in Chicago, Ill., by Time Out Chicago Partners LLP Circulation: 51,699 Audience median age: 33 average HHI: $95,400 70% are single 60% are female goes out three or more times per week Overall Editorial Time Out Chicago calls itself an “irreverent, intelligent, insightful [...]
Baltimore: Beer, Steaks and Andy Warhol Make This a Standout Local Magazine
Posted: September 29, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Andy Warhol, Baltimore, Commentary, Evan Serpick, Max Weiss, Steve Geppi
Baltimore (www.baltimoremagazine.net) Issue reviewed: October 2010, Vol. 103, Issue 9 Published in Baltimore, Md., by Rosebud Entertainment LLC Circulation: about 51,200 Audience average age: 54 average HHI: $165,000 63% female Baltimore residents educated, affluent professionals Overall Editorial Baltimore Magazine calls itself America’s first city magazine, established in 1907. An honorable distinction, I must say. Where [...]
Commentary: Candy for Smart, Influential People
Posted: September 26, 2010 in Grade: A, Magazine: National, Magazine: News, ReviewsTags: Commentary, John Podhoretz
Commentary (www.commentarymagazine.com) Issue reviewed: October 2010, Vol. 130, Issue 3 Published in New York, N.Y., by Commentary Inc. Circulation: 25,000 Audience thinkers/intellectuals highly educated and influential people activists Overall Editorial Commentary is made up of multiple long, thoughtful essays on current political and social issues. It is candy for people who really like news, philosophy and [...]
Sunset: It Will Make You Fall In Love With The West
Posted: September 25, 2010 in Grade: A, Magazine: Lifestyle, Magazine: Regional, ReviewsTags: Bill Lane, Emily McMackin, Katie Tamony, MagaScene, Southern Living, Sunset
Sunset (www.sunset.com) Issue reviewed: October 2010 Published in Menlo Park, Calif., by Sunset Publishing Corp. Circulation: 1,138,913 Audience average HHI: $91,829 Western U.S. residents outdoorsy, healthy and wealthy Overall Editorial I had never looked inside Sunset before, so everything about its innards was new to me. It has a really interesting history, worth checking out [...]
The Week: Smart Aggregator for Busy Readers
Posted: September 12, 2010 in Grade: B, Magazine: National, Magazine: News, ReviewsTags: BusinessWeek, Christine Daniels, Glenn Beck, Hilary Swank, LA Weekly, Mike Penner, New York Times, William Falk
The Week (www.theweek.com) Issue reviewed: September 17, 2010, Vol. 10, Issue 481 Published in New York, N.Y., by The Week Publications Inc. Circulation: 517,000; 1 million unique views per month online Audience average age: 51 average HHI: $251,800 30% are top management at their companies busy executives and thought leaders Overall Editorial The Week is [...]
