What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]
Posts Tagged ‘Design’
Cover Design: What Makes a Winning Magazine Cover
Posted: March 8, 2011 in Articles, For Editors, magazines, publishing, RedesignsTags: Design, Folio, GOOD, Inc., Magazine, Magazine covers, Zach Frechette
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How To Fix Last-Minute Publishing Uglies
Posted: September 14, 2010 in Articles, For EditorsTags: Design, ESPN The Magazine, Men's Health, Time
Today was a rough day in the office. Not rough compared to high-pressure environments with screaming bosses and slamming doors, but rough in the sense that we were almost there — and then we just weren’t. We were supposed to send all our files to the printer today. We were pretty close to sending most [...]
