Posts Tagged ‘Folio’

What makes a cover tick? Its artistic merit? Stop-you-in-your-tracks cover blurbs? Incredible colors? Clever photography? None of the above. What makes a cover tick is its readers’ desire to pick up the issue, open the magazine and plunk down cold, hard cash. Sucks, huh? We editors and designers think we have it all figured out. [...]

Like many Americans my age, I want to move up but am trapped in a restrictive box with walls built from the current economy and taped together by my experience — too much to be considered an up-and-coming newbie, but too little to be considered management material. While I was feeling crushed, I released pressure [...]